Insights

Advice for product innovation, design, and development
2023 02 28 consumerization of healthcare HERO
How Consumerization is Transforming Medical Device Design
Empowered healthcare consumers bring to medical devices the high expectations formed from their experiences with highly intuitive consumer products—as well as greater risk.
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If You Could Redesign Anything, What Would It Be?
Not every product design is a home run. Here are 15 products we think could use some design help.
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A Better Way to Develop A Medical Device with Digital and Physical Elements (Part 2 of 2)
We’ve been experimenting with a new methodology for designing medical devices with hardware/software interactions. Here’s what a new, holistic development process might look like.
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A Better Way to Develop a Medical Device with Digital and Physical Elements (Part 1 of 2)
Next-generation medical devices with hardware-software interactions need a new, holistic development methodology.
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What It Looks Like When Organizations Enable Innovation—By Design
Within every organization, innovation wants to thrive. Here’s what it looks like when organizations dismantle the obstacles that stand in the way.
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Biggest Innovations in 2022 That Influenced Product Design
A coffee pod system without a plastic pod. Headphones that read your mind. A touch-sensitive prosthetic hand. Check out the biggest innovations to influence product design in 2022.
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What Can Data Science and Machine Learning Do for You?
Here are nine examples across different sectors of how data science and machine learning can help unlock the power of your data.
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5 Groundbreaking Health Innovations Powered by Data and Machine Learning
Advances in data science and machine learning are transforming healthcare and public safety. Countless lives will benefit. Here are five inspiring examples.
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Stop Trying to Innovate. Try This Instead.
Companies tend to become less agile and innovative as they grow. This outcome is so common that it feels inevitable. Good news: It isn’t.
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COVID-19 At-Home Tests: A Game Changer, But at What Cost?
Home self-testing kits have played a crucial role in managing the spread of COVID-19 in the US, but a steep environmental price is hidden in the societal benefit.
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Three Principles for More Human, Solution-Focused, Fair, and Inclusive Design
Designers have a responsibility to design a world that all want to live in. Here are three principles that can help us navigate the complexities of design decision-making and truly achieve design success.
2024 10 16 User Research During COVID HERO_FINAL
User Research During COVID: Expanding Your Playbook for the New Normal
Whenever your needs require you to conduct user research remotely, these strategies will allow you to answer the same fundamental questions as in-person methods.
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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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What Mini Electronics Are Inside Tiny Wearables?
We opened up wearables from leading companies to see how so much was packed into something so little.
2024 01 04 off the shelf or custom HERO
Off-the-Shelf or Custom Embedded Display for Your Digital-Physical Product?
Learn about the 5 important factors to consider when deciding between an off-the-shelf or custom embedded display for your digital interface.
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Empathic Design in Practice
What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.
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3 Product Design Best Practices to Follow
How to create a successful product – whether you're designing a product that's physical, digital, or somewhere in between.
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15 Biggest Innovations of 2021 to Influence Product Design
We asked our staff to nominate the biggest innovations of the past 12 months that will have an influence on product design.
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2021's Top 10 Innovation and Product Design Posts
In 2021 you devoured blogs about looking at old problems in new ways, unlocking your professional potential, and creating products that change the world for the better.
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The expanding definition of design
There’s a growing sense of urgency and renewed purpose in the design community.
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How to Stop Your Innovation From Inspiring a 'Black Mirror' Episode
Warning: I’m going to criticize and question something beloved by millions of people—stationary exercise bikes.
2024 01 04 Four Steps to Right Color HERO
Four Steps to the “Right” Color in Product Design
40-90% of consumers base their buying decisions on color. Learn how to apply user-first design thinking to finding the right color in product design.
2023 09 21 4 ways future medtech wearables HERO
Four Ways to Win the Future of MedTech Wearables
Soaring demand for wearables has created a market saturated with the things—prompting an 18.1 percent year-over-year growth worldwide, according to Gartner.
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The Medical Device Design Process
Having trouble deciphering the FDA waterfall diagram process for medical device design and development? You’re not the only one.
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How to design for positive, humanity-scale impact
A simple open-sourced design had a massive social impact—40 million face shields were produced for front-line workers fast and without expensive tooling investments.
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Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
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How Digital Whiteboards Became an Essential Design Tool
More than just compensating for the loss of in-person collaboration, digital whiteboards provide clear benefits, namely reducing barriers between disciplines and fostering more open, dynamic relationships with clients.
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The Role of Human Factors in Product Design
A primer on what, how and when the discipline of human factors is used in the design and development of products.
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Ingenious Engineering: How Staples Are Made
It’s not easy keeping it together under pressure. Yet these little marvels do it every day tens of thousands of times over. Do you know how staples are made?
2023 12 iot data collection essential to get right
Why IoT Data Collection Is Essential To Get Right
IoT data collection impacts data deployment, sensor selection, security, and more. It's at the core of every smart product's user experience — and success.
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Vamsee Pamula, Founder & President, Baebies