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Ryan Chen

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Design Strategy

Innovation is not just about new ideas, products, or technologies: to be successful, innovation must also add value to people’s lives. This requires a deep understanding of people’s beliefs, motivations, principles, and needs. 
Market and user research are worthy tools to discover human-centered business opportunities in the here and now, but what if you want to lead the future of your industry? What tools could you use to help you think beyond isolated pain points and current business constraints?

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Using Delve’s megatrend framework, we placed sociocultural trends in the context of industry and technological trends to envision consumer needs long-term, and arrived at five future scenarios of healthcare, as well as the strategies healthcare firms need to anticipate and lead these market shifts.

Download: How to Design Health Products of the Future

Here are the trends covered in the series:
<ul><ul><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-1-everyday-wellness" target="_blank">Part 1: Everyday Wellness</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-2-empathic-care" target="_blank">Part 2: Empathic Care</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-3-data-informed-personalization">Part 3: Data-Informed Personalization</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-4-anytime-anywhere">Part 4: Anytime, Anywhere</a></li><li><a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-5-seamless-integration">Part 5: Seamless Integration</a></li></ul></ul>
Read on for Part 1 of this five-part blog post series.

Current Paradigm – Focused on Illness – Reactive, Eliminate illness, Biomedical, Disease-oriented, Physician = expert, Patient – New Paradigm – Health & Wellness – Proactive, Enhance wellness, Physical, social, mental, emotional, Lifestyle-oriented

<h2>Everyday Products: Redesigning Healthcare as Preventive and Proactive </h2>
Our perception of health and wellness changes as society evolves. We foresee a growing focus on health and wellness as a part of our everyday lives that will only pick up as we move through the coming decade. Companies that can design their healthcare products&nbsp;across the entire wellness journey will gain from this shift toward everyday wellness.

<h2>What’s changed? </h2>
In the current paradigm, clinical healthcare product design&nbsp;is episodic and reactionary, focused primarily on biomedical issues—even when 88 percent of physicians think their patients’ concerns are influenced by social and environmental factors. The patient is a more passive recipient of healthcare and trusts the physician’s authority. 
Future healthcare product design, however, need to embody a proactive and preventive mindset. This new paradigm is focused on enhancing our well-being and health in all areas of our life all of the time, whether we’re tracking our steps, biometrics, or minutes meditating.&nbsp;
In a recent consumer survey, mental well-being and “feeling good” were the two highest qualities consumers associated with “being healthy” – and that was more so than the absence of disease. As individuals seeking healthcare, we desire products designed with a human touch that can assist us in achieving our health objectives. Additionally, we seek a greater understanding about these options.
It’s no surprise that consumer companies are leveraging this strategy to challenge incumbents and enter healthcare. One new market that the wellness strategy has created is sleeptech, a category that barely existed five years ago and is now on track to hit $101.9 billion by 2023.

Urgonight’s EEG Band – Bose’s Sleepbuds – Delve Healthcare Product Design

<h2>Examples of the New Paradigm</h2>
The Urgonight EEG Band is backed by URGO Group, a leading French international healthcare group that specializes in designing self-care and advanced wound care products. Based on neurofeedback, the device teaches you brain-controlled exercises that can help you produce brainwaves that enhance natural sleep, by just wearing it twenty minutes a day, three times a week.
The popularity of the device, whose premise is to bring sleep clinic technology to the general public, indicates that consumers are ready to do what it takes to enhance sleep outside of sleep hours. This device won the CES 2019 innovation award in the wearables category.
Bose noise-masking sleepbuds are a consumer device with health benefits. As you might have expected, a company known for its premium noise-cancelling headphones has used the same expertise to mask unwanted noises during sleep. While the Urgonight EEG Band developed research-grade medical technology for health-conscious consumers, Bose delivered consumer tech products to the same market.

Your personalized lunch will be delivered today October 20th at 11am. – June 20th – Goals, Fitness, Nutrition, Social, Personal – 98.6 degree temperature, 165lbs weight, 5’ 10” height – Preferences, Food type, Schedule, Vitamins, History - A Scenario of t

<h2>A Scenario of the Future: Health + Wellness in 2030 </h2>
By 2030, the shift from a patient-centric system to a consumer-led health and wellness industry is complete. An increase of competition and choice from new entrants has led to a decrease in price and the democratization of care. As healthcare starts to deliver product and&nbsp;service options with transparent prices, consumers are empowered to design their care to fit their needs, values, identity, and goals. 
An empowered “super healthy” individual is able to craft his health and wellness program in his hightech home. A voice-enabled smart mirror conducts a visual skin assessment, while the countertop checks his heart rate, temperature, and other biometrics. The mirror display has synced with his listed health goals, calendar, and goals, in order to develop a diet and activities plan for the day.

<h2>Your Opportunities</h2>
1. Extend engagement to the entire wellness journey. How can your company’s strengths be used in wellness, prevention, and management – not just diagnosis and treatment?
2. Meet healthcare consumers where they are. As companies extend their engagement, companies will meet healthcare consumers they are not familiar with, and in contexts they may not have experienced before. It is important to start building new connections with these consumers, whether directly, or indirectly with new partners. By incorporating human-centered design into your company's approach, you can better understand and meet the diverse needs of these consumers and offer products that go beyond traditional diagnosis and treatment.
3. Partner with unconventional stakeholders. Seek out partnerships in other industries that have opportunities in wellness—which in the consumer market can be just about anyone. Think about fashion (wearables), entertainment (behavioral gamification), meal delivery (nutrition), or even furniture (health at home). They want to partner with you just as much as you want to partner with them

Discover opportunities in your industry that fit your business so you can grow confidently and develop the right products.

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<h2>Potential Pitfalls</h2>
1. Failure to Integrate. The consumer does not need more siloed solutions. As companies move towards wellness, they need to ensure their offerings work with both existing and emerging healthcare solutions. Companies can develop consumer products that harmonize with the broader healthcare ecosystem by adopting this approach.
2. Failure of Design. The features and functions of a wellness device do not correspond to a medical product. Are you still designing wellness product with a medical mind-set? Even for medical products, patients are increasingly expecting them to deliver consumer level benefits. Our team is here to help you <a href="https://www.delve.com/health-and-wellness">design your healthcare product</a> with the consumer in mind. Next: <a href="https://www.delve.com/insights/how-to-design-the-healthcare-products-of-the-future-part-2-empathic-care" target="_blank">How to Design the Healthcare Products of the Future, Part 2: Empathic Care</a>

Learn more about&nbsp;<a href="https://www.delve.com/services/strategy/design-strategy" target="_blank">Delve: Product Design Strategy Services for Businesses</a>.

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Part 1 of 5, Delve Healthcare Products: Design in the Future

Future healthcare products need to be designed to embody a proactive and preventive mindset. This new paradigm is focused on enhancing our well-being and health in all areas of our life, all of the time.

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How to Design Health Products of the Future, Part 1: Everyday Wellness

How to Design Health Products of the Future, Part 1: Everyday Wellness

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