Insights

Advice for product innovation, design, and development
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Can Interaction Design Save the Internet of Things?
There was a lot of talk about the Internet of Things this year at SXSW Interactive 2015. And yes, there were a lot of cool Internet-things.
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Man and machine
Recent workplace deaths involving robotic arms are a new variant of the dangers that come with using powerful tools.
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Suck up, tear down
An Electrolux from the '50s inspires a head-to-head comparison with a Dyson Animal. Let's just say there are some trade-offs.
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Uncertainty changes expectations
International travel offers time to knit...so why not knit an experiment in uncertainty?
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Creating a bike that works for all kids
Progress is being made in our quest to design a fully adjustable hand cycle that can accommodate children with physical disabilities as they grow.
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What type of innovator are you?
When it comes to innovation, it truly takes all types. Do you know if your team has all the perspectives it needs?
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What Will Healthcare Look Like in 2065?
We did a thought experiment and traveled 50 years into the future to glimpse the future of healthcare and of the patient's user experience.
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AmpStrip Design Wins Spark Award
Our industrial design for the AmpStrip, a 24/7 heart rate and activity monitor, recently won a Gold Spark Award.
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Beyond the Screen: Design a High-Impact, Holistic User Experience Across the Entire Customer Journey
The worlds of physical and digital product design are on a collision course. Interaction designers should take note.
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Finding Simplicity in the Complexity of the Internet of Things
Is the IoT feeling overwhelmingly complex? Here's seven rules to extract simplicity from complex IoT product design projects.
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Designing a Family Internet of Things (FIoT)
Connected devices too often rely on a "master operator" framework that ignores the wonderfully messy realities of family life.
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Empathy is key to new product success
An energizing day at a Microsoft Accelerator Day for entrepreneurs provides a good reminder that above all, know thy customer.
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Writing an ebook is e-xciting
Delve just published its first ebook on this interesting point in time when technology and society are entering new territory.
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Designing Handheld Devices That Don’t Hurt
What's behind the lack of useful thumb-reach and hand-grip data for designers of handheld devices, and how can designers gather their own?
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Connect with Success By Knowing Your Blind Spots
Designing and delivering successful connected products requires a whole new set of skills. Do you know your team's blind spots?
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What’s New in Human Factors for Medical Devices
We noticed more discussion in general this year of user interface (UI) design, often in the context of smart devices. We anticipate UI becoming a stronger focus in upcoming HFES conferences as it continues to become clear that ineffective UIs represent the highest risk to safety and efficacy.
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When better isn’t good enough
Want a Sansa or an iPod? Sometimes getting to market first is better than making a better product.
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Uncertainty makes us sweaty
Instead of running away from uncertainty, maybe it's healthy to embrace it as fodder for innovation.
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How to Draw Out a Group's Creativity
Enjoy this visual explanation of graphic recording and facilitation, which is a great approach to helping a meeting come alive.
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Target practice
A lesson in visualizing the target and aiming in squash is also a good reminder of how to design products.
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Combine, separate or connect?
The urge to merge technologies can lead to really cool stuff ... and really stupid stuff, too.
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What's in a name?
Somewhere between a quick brainstorming session and rounds of frustrating debate, there's typically a sweet spot for naming a product.
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A System Approach to Advanced LED Product Design
LED technology opens up a world of possibilities and some new considerations for product design.
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The Internet of (Disconnected) Things
Many SxSW Interactive talks pondered the future of connected devices. What we can address now and how we may bridge the user-experience gap for the future?
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Diving into the intensity that is SxSW Interactive
Drinking from the fire hose is an understatement.
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Can't we all just get along?
Believe it or not, the color and brand of smartphone or laptop someone uses is not an indicator of their worth.
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Deconstructing Fidelity
The more real something looks and feels, the more likely it is that you’ll receive actionable feedback to validate your design or inform your next iteration.
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Something you can't Tweet in 140 words: Personal connection
In the world of sales, nothing is better than picking up a phone or meeting someone in person.
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Innovation? It's on the Bag
A lunchtime decision to brave the midwinter cold led to a lunch that I unsuspectedly evaluated as a new experience.
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What does Spiderman have to do with user experience design?
UX design is maturing and none too soon for the technology challenges and opportunities we face.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies