Design an Experience

Our work with MilkMate illustrates the critical importance of user research for businesses.

The more it’s studied, the clearer it becomes that stress is the crucial, unseen factor in nearly any health-related situation.

We’ve noticed a common thread running through all our work—research, strategy, mechanical and electrical engineering, industrial and interaction design—we make the complex simple.

The real opportunity is to allow people to make their own meaning for the brand through their own unique experiences with it.

The most glaring difference between a smartphone and other UI-centric products is that a smartphone as a device doesn’t consider specific context of use. Here are some scenarios where smartphone patterns might not work.

Want your product to “look, feel, and act like an iPhone"? You can rely on some fundamental design principles that are universal to all mobile device experiences — many of which are informed by the ubiquity of smartphone and tablet devices.

To showcase the advantages of athenahealth's network-enabled healthcare IT service, we created a straightforward performance assessment tool.

In many areas of healthcare where AI has great potential, use of the technology is still in its infancy. In these realms where it’s slower to catch on, a common obstacle to adoption is lack of trust.

Medical device companies can boost usability by adopting these consumer product development practices.

Want to deliver a better patient experience? Start by mapping the patient journey. Here's how to do it.

I just spent six months researching experiential brand language for a client. Here's what it is, how to create it, and examples of great EBLs from Apple, Airbnb, REI, and, as the title promises, Taylor Swift.

Soaring demand for wearables has created a market saturated with the things—prompting an 18.1 percent year-over-year growth worldwide, according to Gartner.

When done well, DFM prevents quality issues and eliminates manufacturing waste. It de-risks new product development by preventing the costly scenario of learning about manufacturability issues when you’re about to launch.

We are happy to publish all our design files for the project.

The goal: To outfit every health care worker with PAPRs – an amazing piece of equipment used to filter air and inflate a bubble around the wearer’s head to reject any contaminants.

The Badger Shield has shown that a distributed supply chain can create massive quantities of effective and cost-effective personal protective equipment (PPE) in a short time. Can this model translate to the developing world if COVID-19 cases start to rise in African, SE Asian and Latin American urban centers?

When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.

With the growing demand for rugged design across sectors, product developers need help figuring out when to accommodate military specifications.

When it comes to designing patient services for healthcare, we may have the best intentions, but sometimes we get in our own way when it comes to creating good design.

Listening to, observing, and truly empathizing with healthcare professionals is necessary to deliver new solutions that are user-responsive and empowering.

Making the complex simple, or ‘simplexity,’ requires diligence in both iteration (build, test, learn) and designing the system and the details equally well.

Mapping user experiences and systems can help you create more delightful healthcare experiences.

The design of products and services for the most human of needs, healthcare, has a history of being less than humane.

Disney fosters a greater sense of fantasy by concealing the mechanisms of personalization.

As part of a global weekend service experience challenge, we took the concept of quantified self to new intestinal territory.

What's behind the lack of useful thumb-reach and hand-grip data for designers of handheld devices, and how can designers gather their own?

Experience design is a field prepared to help healthcare workers effectively use new diagnostic technologies, but it is a pretty wicked problem to tackle.