Insights

Addressing customer pain points is a great way to inspire design, but don’t miss opportunities to “amp up the good” by addressing the gains that users desire.

For many entrepreneurs and inventors, focusing on patent protection may obscure the need to keep improving your product.

Julie Norvaisas from LinkedIn stopped by our offices to share tips on how they research User Experience to deliver the best products and services.

Take a tour of our new Madison home with one of the design leaders behind it.

Design and dodgeball share a reliance on collaboration.

The cyber-security scares of today are reminiscent of the Tylenol poisoning scare of the '80s, which led to tamper-resistant packaging.

What does it mean when an Industrial Designer designs a "product?" Nowadays, it can get a little convoluted.

Putting the freeze on cream and sugar is what it’s all about at Dippin’ Dots.

The mindful practice of yoga offers some valuable lessons for design research.

As we move into our new space, one of the project managers shares the process behind the logistics and emotional side of moving.

No twist ... just a great list of podcasts from an avowed podcast junkie.

How do you balance creativity with business efficiency as your team grows?

Our move to 1010 E. Washington Ave. in downtown Madison reflects our commitment to creating world-class innovation and supporting our talented team.

Delve's VP of Design Mathieu Turpault reflects on major changes in industrial design in the last 25 years and predicts where it's headed.

Business people and designers have the same goals — launching successful products — they just use different vocabularies.

Let's face it, technology can enable us to do a lot of new things. That doesn't mean we'll actually do them.

At Delve, we’re always being encouraged to ask how we can make things better, and even non-designers get into the practice of applying design thinking to achieve goals. This culture was one of the reasons we wanted to revamp the experience of our recruits and new hires.

Fighting bugs, storms and heat, design camp provides the challenge of putting ideas into interconnected motion.

Consumers have access to a hodgepodge of information on brands that they never had access to before, which makes it tough to control the brand experience.

A product that's beautiful to the eye but feels shoddy in the hand communicates volumes about a brand. Don't forget to design for touch.

When major utilities accept a standard, you know it’s going to be real.

Assigning seats in a new work space can be an exercise in frustration. We prototyped a new way and it's worked ... so far.

A simple, if provocative, question can make all the difference to a project when it's asked at the right time.

Increased performance and declining costs will pave the way to new uses and improved system performance for supercapacitors.

A recent Saturday at the Madison Mini Maker Faire reinforces the joy of what we do and how fun it is to turn kids on to STEAM fields.

We're getting ready to move in August to our new Madison headquarters.

When applied appropriately aesthetic design enhances the sophistication, functionality and overall value of a product. Try tuning into the following core aesthetic design trends to inspire your next creation.

The Switch has a lot of great features, but the modular design leads to some clunky compromises. Ultimately, does it matter?

Design Thinking and Lean Startup are two approaches that can co-exist with some creativity and flexibility to create a better result.

During our decision-making workshop at SXSW, we ran a little experiment in decision making that yielded some interesting results.