Insights

Medical devices are commonly recalled due to usability issues that can be prevented with human factors plans and uFMEAs.

How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.

A very common mantra in product development and specifically Design Thinking is to “fail early and often.”

Let’s suppose, hypothetically speaking of course, that a product exhibited at this year's Consumer Electronics Show (CES) could be used to cause severe bodily harm with a weapon to another human.

Nudge is a concept rooted in behavioral science that describes how minor changes in product design can markedly affect individual behavior.

What’s a bigger number, the total number of atoms in Dwayne “The Rock” Johnson’s body or the total number of microprocessor clock cycles since the dawn of time?

The beginning of a new year is a great time for reflection – and what better to reflect on than the last year in design and innovation?

If the numbers don’t add up, great design isn’t sustainable — no matter how thoughtful it is. Design must ultimately serve the needs of the business as well as the user.

There is no short map of an anticipated journey that medics can plan for while transporting a patient out of any building to the ER. Each scenario and response is unique.

E-bikes, solutions for ocean-borne plastic, real-life Babel fish, 3-D printing metal, robot overlords, and more — we weigh in on 2018's biggest innovations.

If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.

Environment, ruggedization, location resolution, and update rate are the framing questions that lead to the right geolocation technology for an IoT device.

As we find ourselves in the middle of the holiday season, we join with our friends and family in celebrating what we have and share the joy with others by giving.

Video is a great way to share a story with your audience. Learn how our Visual Communications team approaches making a video that breaks through the clutter.

Doing user research now won't help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers' future behavior.

Nowadays, you can see new products and ideas and rate them instantly. Is it preventing us from tackling the big problems?

Pharmaceutical companies are in a unique position to simplify the drug reimbursement process.

When it comes to designing patient services for healthcare, we may have the best intentions, but sometimes we get in our own way when it comes to creating good design.

From a '90s novelty to an exciting design tool, virtual reality offers client-facing opportunities for design immersion.

Our summer interns worked on a very cool project to make a Virtual Reality prototyping tool called PIE. They learned that making PIE isn't that easy.

Will the E-bike change the way Americans think about cycling?

Is a bidet on brand? Our San Francisco team did some research and debating to find out.

We're excited to open a new office in Boston to serve our current East Coast clients and grow our multidisciplinary innovation business.

A recent project with Make-A-Wish gave us the chance to make a meaningful connection with a family, which is a great benefit of product design.

The Tesla Model 3 has a front that upends expectations, and it's not pretty.

Creative Matrix is a brainstorming method that helps structure the necessary "in-between" work between research and ideation. We demonstrated the technique.

The gee-whiz tech news coming out of Silicon Valley is often exciting, but it's not always reality.

“Wait. Is that it? Did the needle already go in? I can’t believe it!”

To get ready for the trip, I’ve been looking into and thinking about how human-centered design is best applied to global health solutions.

Designing appliances increasingly involves and interaction design component. How do you integrate this skill into your development process effectively?