Insights & Strategy

Design Insights

Design Strategy

Design

Visual Communication

SafetyNet

Despite an uptick in the economy in recent years, many people still live paycheck to paycheck.

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

Services Page: Consumer (text only)

In 2017, 40 percent of American adults reported that they wouldn’t be able to come up with $400 to cover an emergency expense, according to a&nbsp;<a href="https://www.federalreserve.gov/newsevents/pressreleases/other20180522a.htm" data-redactor-span="true">report</a>&nbsp;by the Federal Reserve. Many are just one lost paycheck away from serious financial pain.
CUNA Mutual Financial Group (CMFG) is a mutual insurance company that provides financial services to cooperatives, credit unions, their members and other customers worldwide.&nbsp;
They saw an opportunity to fill a need for working class people worried about the ability to pay their bills should they lose their job, get sick or injured.&nbsp;
They also saw an opportunity to experiment with the Lean Startup approach to product development. So they created a startup within their company to work on developing a direct-to-consumer payment security product, which became SafetyNet.

Although they had deep knowledge of property loss, disability, death and unemployment, CMFG had little knowledge of how people manage day-to-day finances. 
The SafetyNet group came to us for help in understanding how people think about financial security and whether their concept resonated with consumers. They also engaged us to help them move through the Lean Startup process to commercialization and introduce design research principles and methods to the team.

06 Case Study Safety Net S1 @2X

Based on the research, we provided recommendations on how to move forward, including messaging and positioning guidance and UX design strategy.&nbsp;
We embedded with their Lean Startup team, helping plan experiments and research.&nbsp;
We conducted a service design workshop to help their team make decisions and to build out a service design blueprint that became the basis for ongoing conversation about the customer experience.&nbsp;
In addition to supporting the customer development process, we created tools and templates to help the client team hold more effective meetings and track each aspect of the project through a “build, measure, learn” loop.&nbsp;
We installed a Vision/Mission wall to help the team remain empathetic to the target consumer.

06 Case Study Safety Net S2 @2X

Throughout, we continued interviewing consumers about the evolving product as the SafetyNet concept was refined through constant online testing.SafetyNet launched in late 2016 in two states. Membership has grown 30 percent month over month since its launch and there are plans to expand into other states and offer new products. CMFG is considering applying the Lean Startup model with other new product development efforts.

06 Case Study Safety Net S3 @2X

06 Case Study Safety Net S4 @2X

Services Page: Consumer Product Design at Delve

“Among other things, working with Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly building our customer base,” said Dan Kaiser, President, SafetyNet. “We learned to understand the customers subtle needs and unspoken needs, and then aligned our approach, website and solutions accordingly.” 
SafetyNet won a <a href="https://www.dmi.org/page/2018DVASafetyNet" target="_blank" data-redactor-span="true">2018 Design Value Award</a> from the Design Management Institute.

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

SEO Text: Consumer Products Sector

06 Case Study Safetynet Dmiaward H1 @2X

"Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly building our customer base." Dan Kaiser, President, SafetyNet

Contact Us | General (Like what you see?)

Startups

Consumer Products

Home

Case Studies

SafetyNet: Payment Security Insurance

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

"Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly building our customer base." Dan Kaiser, President, SafetyNet

"Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly…

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

deepen, knowledge, design, thinking, prototyping, customer’s, needs/preferences, paying, high, dividends, quickly, building, customer, base, kaiser

keywords

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/06_case_study-safetynetDMIaward-H1_@2x.jpg?mtime=1605902602

https://linkedin.com/company/delvedesign/

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/06_case_study-safetynetDMIaward-H1_@2x.jpg?mtime=1605902602

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"SafetyNet: Payment Security Insurance | Delve"}}

Design an Experience

Privacy Policy

FCOI Policy

Services

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

Vamsee Pamula, Founder/President, Baebies

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

SafetyNet: Payment Security Insurance

Designing a “rainy day” insurance product

Related Case Studies