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Fiskars

Fiskars is a 350+ year old company, initially founded in 1649 as an ironworks, that has grown to become a global supplier of consumer products.

Delve's experts in insights, strategy, design, and engineering can guide you through an end-to-end innovation process that delivers results.

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Their portfolio of garden and yard care tools has been developed through a comprehensive approach to research, design, and validation of solutions. The portfolio and approach to development is all oriented on helping people care for and enjoy their outdoor spaces.
Fiskars identified an opportunity to evaluate their market through a lens of responsiveness to user needs, both established and emerging, and asked Delve to build a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers. This shift in thinking was complementary to a legacy of development grounded in technology and engineering.
With the goal of a roadmap in sight, we synthesized a vast body of past research and the existing portfolio of products, conducted desk research to identify unsolved user needs, and developed a trendscape. The trendscape considered emergent consumer expectations and the influential forces of technology, urbanization, demographic changes in the population, globalization, and changing climate conditions.

Fiskars Assets Bubble 2021 02 05 233457

This trendscape informed a number of initial platforms and
concepts that were defined as emergent expectations, relevant user needs,
illustrative concepts, a strategic roadmap (now-soon-later), and metrics for
success:

Fiskars Assets Metrics

These platforms were narrowed down to five for further concept
development and refinement. A wide range of concepts were then explored through
interdisciplinary brainstorms, additional desk research, prototyping-to-learn,
and workshops to capture feedback from the Fiskars team.

2024 04 19 User research in NPD HERO

Our project for Fiskars is an example of opportunity exploration. This type of design research helps you fully understand the potential of a business, uncover untapped potential of where to innovate in the market, and set a vision for future products and experiences.

Fiskars Brainstorm

Final deliverables described platforms as “Imagine a World Where…” plausible futures and were staggered along a multi-year roadmap for development. Each platform was supported with user needs, hero concept sketches, foam core mock-ups, and preliminary design criteria. We also identified <a href="https://www.delve.com/insights/mind-mapping-can-help-start-a-project" target="_blank">Most Important Next Decisions</a>&nbsp;for Fiskars to explore&nbsp;regarding user verification, design refinements, and market assessment. 
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Fulfilling Cutting Family 001 190812

Fulfilling Cutting Family 002 190812

Fruit Picker 190828 391

Hori 2

Hori Sheath 2

Garden Basket 190811 36

Seed Trowel 190811 46

Soil Press 190807 25

After extensive design and development efforts internal to Fiskars, the food gardening platform was the first to launch to consumers. Preliminary concepts for this platform, called “Fulfilling,” were focused on healthy harvest and transition of produce from the garden space to the kitchen. 
 
Final products Fiskars has launched include: 
<ul><li>Soil Block Maker</li><li>Hand Seed Sower</li><li>Hori Hori Garden Tool</li><li>Folding Produce Knife</li><li>Harvesting Knife</li><li>Extendable Fruit Picker</li><li>Fruit Picker Attachment</li><li>Harvest Basket</li></ul>

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Learn more about&nbsp;<a href="https://www.delve.com/services/strategy/design-strategy" target="_blank">Delve: Product Design Strategy Services for Businesses</a>.

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12 Case Study Fiskars

Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.

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Fiskars: Product Roadmap

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Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.

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With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

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Fiskars: Product Roadmap

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