Insights & Strategy

Design Insights

Design

Industrial Design

Interaction Design

Engineering

Human Factors Engineering

Baebies

Baebies has a vision: to make critical blood screening for infants available to caregivers around the world at relatively low cost — with results in hours, not days.

We've been developing medical devices to meet rigorous standards for 55 years.

Services Page: Medical Devices (text only)

INLINE Research01

INLINE reseach02

The extra “e” in Baebies stands for “everyone,” reflecting a vision of universally available rapid medical screening.
But shifting a lab procedure to non-lab environments demanded an approachable device with a more intuitive workflow.&nbsp;
That meant going to the infant wards and NICUs where the device would live, and learning from the experts themselves.

JM cover 01

Babies in modern hospitals receive a heel prick within a few hours of birth, to screen for serious but treatable conditions including hyperbilirubinemia.&nbsp;
This entails several days of waiting, but Baebies can automate the process using a single, smaller sample.
The company came to Delve to help realize its vision to leverage that technology for meaningful results, including on-site screening in minutes, helping to achieve faster diagnosis and an earlier release for child and mother.&nbsp;
The technology introduces the potential to bring newborn screening tests to babies being born in more remote, less industrialized parts of the world.

Delve first had to compare Baebies’ concept for the device and workflow with the reality of caregiver needs. We interviewed medical lab technicians and phlebotomists, to learn the details of screening, then shadowed neonatal nurse practitioners at hospitals of varying sizes. We also talked with department heads, to understand how test results feed into existing information systems.

Sketches

Renders

Our findings informed a series of models and mock-ups, which we tested with hospital staff in multiple rounds. The resulting instrument, called FINDER, has users loading a just-obtained, small-volume blood sample into a custom cartridge, designed to clearly indicate proper handling and orientation. A touchscreen interface then steps them through the process, allowing multiple screenings a day, even while dealing with constant nursing demands.
The streamlined workflow has users scanning their badge, then the sample, then inserting the cartridge to begin screening. By re-orienting the instrument’s motor, we were able to open up the access bay so this process becomes a single, smooth progression.

The geometry of the side panel subtly suggests the “b” in Babies. And the blue band that wraps around the instrument is completed when the cartridge is inserted, creating the appearance that it is hugging the entire assembly. This design feature was inspired by a photograph of a mother cradling her infant.

digital medical device design - hero

Developing next-gen medical devices with hardware-software interactions requires a new, holistic development methodology. Explore the process we used to develop a cohesive digital/physical experience for the Baebies FINDER.

The redesigned instrument is friendly and gentle enough to sit unobtrusively in a neonatal ward, and its iconic appearance features prominently in the touchscreen visuals, matching the physical and virtual interfaces to make every step unmistakable.

FINDER <a href="https://baebies.com/baebies-announces-ce-mark-for-finder-an-innovative-near-patient-testing-platform-g6pd/" rel="noopener" target="_blank">received a CE Mark in late 2019</a> and is now available in Europe and other countries that recognize this Mark.&nbsp; 
In 2021, Baebies FINDER 1.5 was given Emergency Use Notification by the FDA for release in the U.S. to perform rapid RT-PCR tests for the detection of COVID-19 with results in as little as 14 minutes.

In 2021, FINDER was <a href="https://www.bresslergroup.com/news/baebies-finder-mdea-finalist/" rel="noopener" target="_blank">honored as a finalist</a> in the Testing and Diagnostic Products and Systems category of the prestigious Medical Design Excellence Awards (MDEA) competition. It also <a href="https://www.dmi.org/page/2021DVABresslergroup-Delve" rel="noopener" target="_blank">received second place</a> in the Design Management Institute Design Value Awards. 
For Baebies, it’s the next step in their long-term plan to make high-quality screening technology a global reality.

Learn more about&nbsp;<a href="https://www.delve.com/medical-devices" target="_blank">Delve Product Development Services for Medical Devices.</a>

SEO Text: Medical Devices Sector

Let Delve's multidisciplinary medical device experts assist you with product innovation for Class II and Class III devices.

Sector Page: Medical Devices

Newsletter Signup: Medical Device Development (icon visual)

Baebies 6

Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.

Contact Us | General (Let's build something together)

Medical Devices

Digital

Startups

Home

Case Studies

Baebies: Rapid, Intuitive Newborn Screening

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

Intensive research and real-time prototyping led to an integrated digital-physical redesign that makes rapid screening technology more accessible.

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

real-time, prototyping, integrated, digital-physical, redesign, makes, rapid, screening, research, technology, intensive, accessible

keywords

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Baebies_6-for-web.jpg?mtime=1674503950

https://linkedin.com/company/delvedesign/

https://www.delve.com/work/baebies-rapid-intuitive-newborn-screening

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Baebies_6-for-web.jpg?mtime=1674503950

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"Baebies: Rapid, Intuitive Newborn Screening | Delve"}}

Design an Experience

Privacy Policy

FCOI Policy

Services

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

Vamsee Pamula, Founder/President, Baebies

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

Baebies: Rapid, Intuitive Newborn Screening

Rapid, Intuitive Newborn Screening

Related Case Studies