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Lamplight

People love sitting around an outdoor fire. It's no wonder that&nbsp;portable fire pits have grown increasingly popular in recent years. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess. About 85 percent of the market is factory direct, but there’s little brand recognition and a lot of drawbacks to existing products.

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

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Lamplight saw an opportunity for its TIKI®&nbsp;brand&nbsp;to be a disruptor and expand into a new market with a high-quality, innovative product. We worked with them to better understand the opportunities and design a fire pit experience that is superior from packaging through storage.

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To begin, we conducted a workshop to explore what a TIKI-branded portable fire pit might mean to the target consumer and what a direct-to-consumer experience might entail. We set up a campground in our Madison office and brainstormed the timeline from purchase through setup for tailgating and camping. We generated potential strategies and design concepts. 
From that initial brainstorm, our designers and strategists got to work refining the concepts and framing how TIKI could enter this market space. We shared sketches and foam-core models with a focus group to validate the concept’s desirability.
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Encouraged by the results, the TIKI team went to work with rocket engineers to develop an “engine” for the portable pit. Once they were happy with the quality of the flame, TIKI engaged with us again to evaluate how to commercialize the concept. 
Our designers enveloped the engine with an appealing reverse-cone form that is modern and inviting while working out the proportions and manufacturing specs to meet the cost and shipping limitations of factory-direct merchandising.&nbsp;

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Our project for Lamplight is an example of product definition. This type design research helps ensure the development of a successful and marketable product that meets the needs and expectations of its target audience.

TIKI made their own prototype and returned to us for further design and research support on the packaging, wood pellet packs, and physical accessories. With mocked-up packaging, quick start instructions, and a prototype, our design researchers tested the out-of-box experience with consumers to identify users’ expectations and pain points. 
These insights informed further design refinements to the fire pit and accessories.

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The final product is easy-to-assemble&nbsp;and uses convenient wood pellet packs while also allowing for a conventional wood fire. Its modern design was inspired by outdoor furniture trends and is cooler to the touch because of its shape and materials. It can be used safely on decks and placed on lawns without burning the grass below, which is particularly useful for urban homeowners and renters. 
Lamplight recently launched its TIKI Brand Fire Pit and it’s receiving a warm welcome from consumers who want a flame without the fuss.

Watch the TIKI fire pit in action:

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

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Before Lamplight could add the ambient glow of LED lighting to their signature TIKI torch products, first they needed to learn about the technicalities and possibilities of LED lighting.

Case Study: TIKI Brand® Glowing Torch

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We worked with Lamplight to design an innovative outdoor firepit that delivers the pleasures of sitting around an outdoor fire, without the fuss or mess.

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We worked with Lamplight to design an innovative outdoor firepit that delivers the pleasures of sitting around an outdoor fire, without the fuss or mess.

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Lamplight: TIKI® Brand Fire Pit

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