We see startups encountering the same set of roadblocks over and over again. Here are the three biggest sore spots and our advice on how to get around them.
This tendency to want to innovate around every single aspect of a product stems from passion for the product and its mission. But while passion is indispensable, it needs to be tempered with rational thinking.
We’ve noticed a common thread running through all our work—research, strategy, mechanical and electrical engineering, industrial and interaction design—we make the complex simple.