Now that we’ve established the value of user research, let’s talk about how to do it right.

Remember the Coolest Cooler? The most popular Kickstarter product of all time when it launched in 2018, the connected cooler was a perfect example of what happens when a hardware startup underestimates development and manufacturing costs.

Brands that push their products mostly via ad campaigns, websites, and packaging are missing an important opportunity: the point of connection.

One of the most frequent questions we hear from entrepreneurs is about the design cycle and how long it will take to develop an idea into a real product or product prototype.

The more it’s studied, the clearer it becomes that stress is the crucial, unseen factor in nearly any health-related situation.

When it comes to prototyping for the purposes of user research, how to build is determined by what you’re building.