Remember the Coolest Cooler? The most popular Kickstarter product of all time when it launched in 2018, the connected cooler was a perfect example of what happens when a hardware startup underestimates development and manufacturing costs.

Brands that push their products mostly via ad campaigns, websites, and packaging are missing an important opportunity: the point of connection.

One of the most frequent questions we hear from entrepreneurs is about the design cycle and how long it will take to develop an idea into a real product or product prototype.

The more it’s studied, the clearer it becomes that stress is the crucial, unseen factor in nearly any health-related situation.

When it comes to prototyping for the purposes of user research, how to build is determined by what you’re building.

Insights from our MD&M Minneapolis panel highlighted the challenges and benefits of merging hardware and software design, emphasizing how an integrated approach can improve patient outcomes and meet the evolving demands of modern healthcare.