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Wilson Sporting Goods

Wilson Sporting Goods, a worldwide-leader in sports equipment, enlisted our help to develop a new, distinct visual appearance for Wilson’s 3rd-generation Triad tennis racquet product line.

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

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Wilson’s original line of nCode Triad tennis racquets evolved from technical perspective.&nbsp;
Delve's designers and engineers created a highly artistic aesthetic for the nCode which communicates the elegance of the Triad technology.&nbsp;
The nCode Triad makes a cohesive and elegant statement from handle to racket head, looking unlike anything else on the market at the time of its introduction.&nbsp;
Its appearance makes a statement as strong as the Triad technology.

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On the court, the redesigned Wilson nCode racquets were used by the winners of the 2004 Wimbledon (Men's Singles and Doubles) and the 2005 Australian Open (Women's Singles). 
Off the court, critics praised the nCode for its form and function, winning the BusinessWeek/IDSA IDEA Award and TENNIS Magazine Editors' Choice.

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

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Wilson Sporting Goods enlisted our help to develop a new, distinct visual appearance for Wilson’s 3rd-generation Triad tennis racquet product line.

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Wilson Sporting Goods: nCode Triad Racquet

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Wilson Sporting Goods enlisted our help to develop a new, distinct visual appearance for Wilson’s 3rd-generation Triad tennis racquet product line.

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With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

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Wilson Sporting Goods: nCode Triad Racquet

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