Design

Industrial Design

Interaction Design

Visual Communication

Fellowes

Delve created a line of air purifiers designed to showcase and strengthen Fellowes’s longstanding brand values.

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

Services Page: Consumer (text only)

Three core brand values – “pure, clean and powerful” – were chosen to drive the look, feel, and user experience of this new product line.


Delve created a holistic experience across three products whose every element and interaction reflect those values.

Fellowes interior

To smooth Fellowes’ expansion into a new product category, Delve created a line of air purifiers designed to showcase and strengthen the company’s longstanding brand values.
After years of being known for one product – paper shredders – Fellowes saw an opportunity to maximize its connections with major consumer office-supply distribution channels by expanding into a new category. They asked Delve to help design a line of air purifiers and a product branding strategy that supplements the company’s image of sleek, intelligent, and innovative.

Fellowes sketches

Delve guided stakeholders through a formal process, starting with work sessions to determine the values – “pure, clean, and powerful” – that would drive the visual brand language (VBL) development. We translated these values into a lozenge profile whose simple shape and soft-edged, rectilinear, and approachable VBL distinguish it from boxy competitors. Its seamlessness is uninterrupted by an intuitive touchscreen user-interface with enlarged, user-friendly icons and a quietly powerful blue, red, and amber palette.

A Visual Brand Language (VBL) can speed product development and strengthen the brand with your customers.

Download Promo: Your Brand Deserves a Language

It was important to Fellowes that AeraMax qualify for an Energy Star Rating. A Life Cycle Analysis revealed that “vampire draw” was zapping 20% of the total energy used. While competing air purifiers are always on or in standby mode, Delve and Fellowes decided to add an on/off switch. The decision increased manufacturing costs, but it ensures a higher efficiency appliance with a better environmental impact than its competitors.
Because Fellowes planned to sell the air purifiers internationally, Delve developed a pictogram language that can be understood in any language and user-tested the icons to make sure their meaning was clear.
Tap the left/right arrows below to view more images.

Product branding 2

Fellowes photo3

Fellowes’ AeraMax Air Purifiers have gone on to win a Silver Excellence in Design Award from Appliance Design magazine and be chosen as a Finalist in IDSA’s IDEA Awards.&nbsp;
They are certified by the Asthma and Allergy Foundation of America and the Association of Home Appliance Manufacturers, and they are Energy Star-qualified.

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

SEO Text: Consumer Products Sector

Services Page: Consumer Product Design at Delve

Newsletter Signup: Consumer Product Development (icon visual)

2fellowes hero darker

Delve created a line of air purifiers designed to showcase and strengthen Fellowes’s longstanding brand values.

Contact Us | General (Let's build something together)

Consumer Products

Home

Case Studies

Fellowes Branded Air Purifiers

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

Delve created a line of air purifiers designed to showcase and strengthen Fellowes’s longstanding brand values.

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

line, purifiers, designed, showcase, strengthen, fellowes’s, longstanding, created, brand, delve, values

keywords

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/2fellowes_hero_darker.jpeg?mtime=1653777724

https://linkedin.com/company/delvedesign/

https://www.delve.com/work/fellowes-branded-air-purifiers

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/2fellowes_hero_darker.jpeg?mtime=1653777724

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"Fellowes Branded Air Purifiers | Delve"}}

Design an Experience

Privacy Policy

FCOI Policy

Services

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

Vamsee Pamula, Founder/President, Baebies

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

Fellowes Branded Air Purifiers

Fellowes Branded Air Purifiers

Related Case Studies