What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.

How to create a successful product – whether you're designing a product that's physical, digital, or somewhere in between.

A primer on what, how and when the discipline of human factors is used in the design and development of products.

Humans are drawn to anthropomorphic form in product design. Here's how industrial and interaction designers can use this as a tool.

Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.

Medical devices are commonly recalled due to usability issues that can be prevented with human factors plans and uFMEAs.