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Homethrive

<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

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<h2>Research & Plan</h2>
<p>Homethrive is a virtual care service. It was created to help more people age in-home comfortably and safely, while reducing the time and emotional burden borne by the over 45 million unpaid caregivers and family members who tend to the needs of this population. After a successful pilot, the new business needed to accelerate its growth with a clearer, more compelling articulation of its value to older adults and their families. Research with the Homethrive team, existing members, and a nation-wide survey of family caregivers uncovered an opportunity for the company to compel more people to seek the company’s help.<br></p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul></ul>
<ul><li>Brand</li><li>Competitive analysis</li><li>Messaging</li><li>Marketing research</li><li>Journey mapping</li><li>Persona development</li><li>Responsive web design</li><li>Visual design</li></ul>

<h2>Concept & Test</h2>
<p>Collaborating with Homethrive’s founders, their VP of Product and their team of Care Guides, we developed a positioning that helped families recognize the amount of work they were doing on behalf of their older relatives and gave them permission to ask for help. A clearer articulation of exactly how Homethrive and their Care Guides help families differentiated the service from other, more broadly understood home care services.</p>

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<h2>Design & Deliver<br></h2>
<p>The new brand and supporting website improved and accelerated the company’s close rate with families and employers who might offer Homethrive to their employees. Following launch, the company for the first time, began enrolling purely organic leads who discovered, evaluated and purchased the service entirely on their own.<br></p>

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Homethrive Web Intro

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<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>Homethrive is a virtual care service that helps people age in-home comfortably, while reducing the burden on unpaid caregivers who serve this population.</strong></p>

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Homethrive: Virtual Care Service

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Homethrive: Virtual Care Service

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