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<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

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<h2>Learn & Plan</h2>
<p>We all remember the old days of personal emergency response monitoring: LifeAlert’s “I’ve fallen and I can’t get up” ads that promised help at the touch of a button. QMedic has built upon the old emergency button, making a good idea revolutionary by connecting it to an always on, 24/7 intelligent routing platform that delivers the right service to the right people at the right time. But the consumer market for these products was crowded and breaking through, even with a breakthrough product, was going to be tough.</p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Competitive analysis</li><li>Experience brief</li><li>Market research</li><li>Messaging</li><li>Visual design</li><li>Brand development</li><li>Style guide development</li><li>Collaborative work sessions</li></ul>

<h2>Concept & Test</h2>
<p>Working with QMedic’s leadership, investors and advisors, we recognized that the value of the service’s 24-hour monitoring and flexible response platform to care management plans could help QMedic mitigate the cost of competing in a crowded consumer market. This shift drove a complete rethink of the company’s messaging and the purpose of the site we were building for them.</p>

Opt UX Q Medic

<h2>Design & Deliver<br></h2>
<p>The new QMedic site, now primarily focused on prospective B2B customers, was designed to show how better connections and deeper intelligence are leading to better, more efficient and cost-effective care for people living independently at home. The site serves as a foundation for QMedic’s evolved business model, supporting the company’s growth in serving care management providers.<br></p>

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<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>Delve helped QMedic shift its market focus and connect with a new site, now focused on prospective B2B customers seeking better connections and deeper intelligence for more efficient and cost-effective care for people living independently at home.</strong><br></p>

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QMedic: Strategic Shift to B2B Markets

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Delve helped QMedic shift its market focus and connect with a new site, now focused on prospective B2B customers seeking better connections and deeper intelligence for more efficient and cost-effective care for people living independently at home.

Delve helped QMedic shift its market focus and connect with a new site, now focused on prospective B2B customers seeking better connections and deeper…

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QMedic: Strategic Shift to B2B Markets

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