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<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

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<h2>Research & Plan</h2>

<p>The market for small and medium sized business email marketing providers has gotten a lot more crowded since Constant Contact first pioneered the industry. But as an established leader, Constant Contact had built a much more robust offering than “just” email marketing. Through its own services and affiliated agencies, Constant Contact was helping its customers become marketers in every sense of the word, but prospective customers weren’t getting the whole story.</p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Campaign development</li><li>Messaging development</li><li>Responsive web site design</li><li>Experience brief</li><li>User research</li><li>Collaborative work sessions</li><li>Visual design</li><li>Competitive analysis</li></ul>

<h2>Concept & Test</h2>
<p>Through collaborative work sessions with Constant Contact’s marketing and product teams, customer interviews, and multiple rounds of concepting, Delve developed an evolved, more complete brand proposition for Constant Contact. The new concept pushed beyond the functional capabilities of Constant Contact’s email marketing platform to speak to the Constant Contact’s ability to offer its customers more of a full-service marketing offering.<br></p>

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<h2>Design & Deliver</h2>
<p>We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new positioning and elements of the new site design throughout its on and offline advertising.<br></p>

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<p><strong>We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new positioning and elements of the new site design throughout its on and offline advertising.</strong><br></p>

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Constant Contact: Empowering Businesses Beyond Email Marketing

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Constant Contact: Empowering Businesses Beyond Email Marketing

Marketing for any business, no matter the size.

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