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Twine Health

<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

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<p>We can help you build seamless experiences with digital strategy and design.</p>

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<h2>Learn & Plan</h2>
<p>Managing and treating chronic diseases has always been difficult. Hypertension and diabetes aren’t conditions that can be simply treated and cured, they are a part of people’s lives. So the traditional model of treating patients in clinics, when people spend 99.999% of their lives outside of a clinic, just doesn’t work. Twine Health developed a collaborative care platform that bridges this gap, connecting people with their care teams to integrate treatment into the rest of their lives. In an increasingly competitive med-tech market, the effectiveness of their platform was getting lost with messaging that did little to differentiate Twine.</p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Stakeholder interviews</li><li>Campaign development</li><li>Market research</li><li>Brand development</li><li>Competitive analysis</li><li>Collaborative work sessions</li><li>Visual design</li><li>CRM strategy & email development</li></ul>

<h2>Concept & Test</h2>
<p>Though Twine’s platform gave patients a sense of independence, while significantly improving outcomes, the company’s “patient-led healthcare” messaging wasn’t just not breaking through, it wasn’t what most patients wanted. Through interviews and testing, we discovered the real value of Twine’s platform was in its ability to connect patients at any time and anywhere to the physicians and health coaches people wanted to lead their care.</p>

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<h2>Design & Deliver<br></h2>
<p>The new patient-focused site, email and in-clinic campaign and the B2B sales site, all focused on the idea that Twine’s technology was enabling a fundamental element of healthcare: the care. In addition to supporting new practice and patient sign-ups, the new sites and positioning helped Twine better articulate its story to investors through its first round of fund-raising.<br></p>

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<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>Alongside supporting new practice and patient sign-ups, the new site and positioning helped Twine better convey its story to investors during its first round of fund-raising.</strong></p>

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Alongside supporting new practice and patient sign-ups, the new site and positioning helped Twine better convey its story to investors during its first round of fund-raising.

Alongside supporting new practice and patient sign-ups, the new site and positioning helped Twine better convey its story to investors during its first…

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Twine Health: Collaborative Care Platform

Putting the Care back in healthcare.

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