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Bamboo Rose

<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

altr case study editor note

<p>We can help you build seamless experiences with digital strategy and design.</p>

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<h2>Research & Plan</h2>
<p>Since 2001, TradeStone had been a global leader in retail PLM software. With companies like Amazon changing consumer shopping behaviors, TradeStone’s leadership believed that it was time for a revolution in their industry and for their company. They realized that the old way of working, the old tools, and even the old company and its suite of individual offerings would no longer be enough for brands to stay competitive in this new world.<br></p>
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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Brand development</li><li>Naming</li><li>Campaign development</li><li>Messaging</li><li>Experience brief development</li><li>Competitive analysis</li><li>Responsive web design</li><li>Visual design</li></ul>

<h2>Concept & Test</h2>
<p>Through multiple work sessions, competitive analysis, prototyping and facilitated research, Delve worked with leadership and the company’s customers to create a new vision for TradeStone, a new name, a new brand and a new product strategy to better serve “the New Retail Economy.”<br></p>
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Opt UX Bamboo Rose

<h2>Design & Deliver<br></h2>
<p>For the launch of the reimagined company, Delve worked with the CEO as the de facto marketing team to completely rebrand the company as Bamboo Rose. This involved everything from product strategy, brand development, messaging architecture, marketing and sales planning and execution, content development, site design, development and deployment. With a new brand and new sales and marketing strategy, Bamboo Rose’s growth accelerated and the company closed its first round of funding.<br></p>

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<h3>Brand Platform &&nbsp;Collateral</h3>

Bamboo Rose logo

Brandbook 1up

Bamboo Rose Marketing 01

Bamboo Rose Marketing 02

<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>Delve worked with leadership and the company’s customers to create a new vision for TradeStone — a new name, brand and product strategy to better serve “the New Retail Economy.” With these new initiatives Bamboo Rose’s growth accelerated, and the company closed its first round of funding.</strong><br></p>

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Bamboo Rose: Transforming Retail with Innovative PLM Solutions

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Delve worked with leadership and the company’s customers to create a new vision for TradeStone — a new name, brand and product strategy to better serve “the New Retail Economy.” With these new initiatives Bamboo Rose’s growth accelerated, and the company closed its first round of funding.

Delve worked with leadership and the company’s customers to create a new vision for TradeStone — a new name, brand and product strategy to better serve…

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Bamboo Rose: Transforming Retail with Innovative PLM Solutions

Leading the new retail economy.

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