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<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

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<h2>Learn & Plan</h2>
<p>As American Student Assistance (ASA) continues its evolution, we collaborated with the non-profit to create a new site to support ASA’s new mission as a tech and insight-driven product innovator, a facilitator of experiences, and an advocate that creates tools and platforms to help kids define their ideal careers and take more effective steps to realize them.<br></p>

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<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Brand evolution</li><li>Competitive analysis</li><li>User research<br></li><li>Persona development</li><li>User journey mapping</li><li>Agile work sessions</li><li>Experience brief</li><li>IA</li><li>UX/UI design</li><li>Visual design</li><li>Messaging strategy</li><li>Copywriting</li><li>Development</li><li>Responsive web design</li><li>Analytics</li><li>Figma & messaging guides</li></ul>

<h2>Concept & Test</h2>

<p>ASA is a different kind of non-profit, one with the vision and resources to make a significant impact on the lives of millions of people (30 million middle and high-school age children, in fact). So we built from the organization’s mission “to spearhead a career-readiness revolution for students nationwide that helps build a generation of successful individuals who are confident, competent, and ready to realize the future they envision” to create an experience that highlights the organization’s people, collaborations, and successes to show how that mission could be achieved.<br></p>

ASA UX

<h2>Design & Deliver<br></h2>
<p>The new site was designed as a dynamic, engaging example of ASA’s unique ability to connect with, understand, and serve young people’s needs, and a call for collaborators to help ASA achieve its mission to prepare 30 million American kids for rewarding, productive careers. By asking “what if” we learned from kids, built for kids, and amplified ASA’s efforts to serve kids, the new site highlights the potential impact of ASA’s work on the next generation of Americans, while enrolling like-minded organizations and individuals to play a part in shaping that future. ASA wanted more than a site, they wanted to start a movement, one that starts by asking “What if?”<br></p>

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<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

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<p><strong>We collaborated with the non-profit American Student Assistance (ASA) to create a new site that supports ASA’s mission as an insight-driven product innovator, a facilitator of experiences, and an advocate that creates tools and platforms to help kids define their ideal careers and take more effective steps to realize them.</strong><br></p>

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We collaborated with the non-profit American Student Assistance (ASA) to create a new site that supports ASA’s mission as an insight-driven product innovator, a facilitator of experiences, and an advocate that creates tools and platforms to help kids define their ideal careers and take more effective steps to realize them.

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ASA: Empowering Career Exploration and Success for the Next Generation.

Building a future from 30 million what if’s.

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