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How STEEPLE Analysis Informs Design Strategy

STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.

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2023 03 13 origin story women design HERO
Women in design: 8 ways your origin story can make you a better designer
Only about 19% of professional industrial designers in the United States are women.
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Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Burning ship
The long haul
We can always count on the market to push change, whether the players in the market like it or not. Failure to adapt quickly to changing market forces will eventually come back to bite you.
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What is Design Strategy and Why Do You Need One?
Sometimes having a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.
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Open thoughts on open source
I have been spending a fair amount of time thinking about the spectrum of successes and failures related to the open-source maker movement and its contributions to addressing the COVID crisis.
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How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, or radical innovation. Each requires a unique approach.