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<ul><li>We have an MSA already in place</li><li>We know your processes and tools</li><li>We get your send of urgency. Let's go!</li></ul>

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We are a multi-disciplinary product innovation firm. We help you bring bold ideas to market through advanced expertise in research, strategy, design, human factors, and engineering.

We work across the entire BD organization, spanning 16 global locations. We understand the similarities and differences between the different groups.

Digital Product Development Journey Map

Patient Journey Co-Creation & Innovation

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SafetyGlide Shielding Hypodermic Needle

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Bison

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MMS Workflows

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Needle Puller

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CHALLENGE: BD had identified a new technology with the potential to disrupt how drugs in liquid form are currently delivered. 
This technology of piezo micropumps are very compact and have relatively large fluid flow capabilities and very high accuracy.
 In addition the technology is so inexpensive that it opened the door to the idea of disposable pumps for ambulatory applications (one patient, one pump).
SOLUTION: Delve conducted field research to understand unmet user needs before working through multiple builds from proof-of-principle models to low fidelity prototypes all the way to high-end looks-like works-like prototypes that were used throughout the user research process. 
Along the way we conducted concept and usability testing to test and validate design solutions. 
The research was structured to identify the most likely applications for this type of pump technology.
DELIVERABLES: In-depth summary of findings from field research, design iterations and models for usability evaluation, proof-of-principle models, looks-like prototypes, works-like prototypes, looks-and-works-like prototypes
COMPLETION DATE: 2017
BD UNIT: BD Medical Medication & Procedural Solutions
BD LEAD: <a href="mailto:erik.witt@bd.com">Erik Witt</a>, Director, R&D, Advanced Technology, Franklin Lakes, NJ

Corolla Disposable Micro-Pumps

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Strategic, actionable branding guidelines bring BD Diagnostics into the future and provide a roadmap as they develop and acquire more products.

BD Diagnostics: New Product Brand Strategy

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Neuraxial Anesthesiology Research

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CHALLENGE: BD Diagnostics wanted to develop a new assay for diagnostic testing. 
Several prototypes for research and development were needed in order to dynamically control all parameters of sample incubation.
SOLUTION: Delve delivered multiple complex working prototypes, with an array of sensors, electromechanical drives, and control software in a very short amount of time and with limited guidance, finishing ahead of schedule and under budget. 
Electrical engineers developed firmware and lab support software for the prototypes so BD could quickly and flexibly run changes on the instrument’s parameters.
DELIVERABLES: Three R&D development prototypes with integrated software, schematics, PCB layouts, firmware, testing software.
COMPLETION DATE: 2016
BD UNIT: BD Life Sciences Diagnostic Systems
BD LEADS: <a href="mailto:dave.lentz@bd.com">Dave Lentz</a>, Director, R&D Hardware Engineering, BD Diagnostic Systems; Sparks, MD; Richard Moore, BD Entrepreneur in Residence at BioHealth Innovation Inc., Rockville, MD

Cheetah R&D Development Chassis

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CHALLENGE: BD set out to develop the next generation of its Nano Pen Needle.
SOLUTION: Delve explored a wide range of concepts for the smallest pen needle on the market, and did initial research and development for solutions to various usability issues. 
The team developed a torque-limiting feature to give the user tactile feedback when they reach the end of the thread, to help make sure the needle is screwed on correctly. 
The hub of the pen needle was designed to distribute pressure over a wider surface area so the injection is more comfortable.
Delve created injection-moulded prototypes for a large user study to test the needle with a sample of 120 diabetes patients at three U.S. locations. 
The goal of this study was to help BD quantify its marketing claims for the new product's positioning.
DELIVERABLES: In-depth summary of user research findings; concepts; high-fidelity, injection-moulded prototypes 
COMPLETION DATE: 2016
BD UNIT: BD Medical Diabetes Care
BD PROJECT LEAD: <a href="mailto:Matthew.Zuschlag@bd.com">Matthew Zuschlag</a>, Global Senior Marketing Manager, Global Marketing Management, Franklin Lakes, NJ. <a href="mailto:sudarsan_srinivasan@bd.com">Sudarsan Srinivasan</a>, Senior Director, R&D, BDx, Strategic Partnerships, Franklin Lakes, NJ.

Nucleus Pen Needle

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Cato Pharmacy Process Visual Documentation

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Cyclone Pen Needle Magazine

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Infostratus Remote Diagnostics App

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COR High Volume Diagnostics

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Oral and Enteral Study

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BD Medication Management Solutions (MMS) came to Delve with the need to quickly conduct multi-market, qualitative user research to test the usability of a new WiFi module it had developed to upgrade its legacy ASENA Syringe Pump.

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I'm fortunate to help companies navigate the complexities of innovation and launch bold ideas. Over the span of my career, I’ve brought creativity, method, and a fresh perspective to products and solutions. My unique life experience has empowered me to be an innovative thought leader and relationship builder, passionate in health, fitness and wellness.

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Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.

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Case studies, articles, capabilities, leadership, product design, strategy, innovation

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Case studies, articles, capabilities, leadership and staff biographies for Delve, an established leader in product design and strategic innovation.

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