Insights

Advice for product innovation, design, and development
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AmpStrip Design Wins Spark Award
Our industrial design for the AmpStrip, a 24/7 heart rate and activity monitor, recently won a Gold Spark Award.
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Beyond the Screen: Design a High-Impact, Holistic User Experience Across the Entire Customer Journey
The worlds of physical and digital product design are on a collision course. Interaction designers should take note.
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Finding Simplicity in the Complexity of the Internet of Things
Is the IoT feeling overwhelmingly complex? Here's seven rules to extract simplicity from complex IoT product design projects.
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Designing a Family Internet of Things (FIoT)
Connected devices too often rely on a "master operator" framework that ignores the wonderfully messy realities of family life.
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Empathy is key to new product success
An energizing day at a Microsoft Accelerator Day for entrepreneurs provides a good reminder that above all, know thy customer.
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Writing an ebook is e-xciting
Delve just published its first ebook on this interesting point in time when technology and society are entering new territory.
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Designing Handheld Devices That Don’t Hurt
What's behind the lack of useful thumb-reach and hand-grip data for designers of handheld devices, and how can designers gather their own?
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Connect with Success By Knowing Your Blind Spots
Designing and delivering successful connected products requires a whole new set of skills. Do you know your team's blind spots?
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What’s New in Human Factors for Medical Devices
We noticed more discussion in general this year of user interface (UI) design, often in the context of smart devices. We anticipate UI becoming a stronger focus in upcoming HFES conferences as it continues to become clear that ineffective UIs represent the highest risk to safety and efficacy.
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When better isn’t good enough
Want a Sansa or an iPod? Sometimes getting to market first is better than making a better product.
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Uncertainty makes us sweaty
Instead of running away from uncertainty, maybe it's healthy to embrace it as fodder for innovation.
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How to Draw Out a Group's Creativity
Enjoy this visual explanation of graphic recording and facilitation, which is a great approach to helping a meeting come alive.
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Target practice
A lesson in visualizing the target and aiming in squash is also a good reminder of how to design products.
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Combine, separate or connect?
The urge to merge technologies can lead to really cool stuff ... and really stupid stuff, too.
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What's in a name?
Somewhere between a quick brainstorming session and rounds of frustrating debate, there's typically a sweet spot for naming a product.
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A System Approach to Advanced LED Product Design
LED technology opens up a world of possibilities and some new considerations for product design.
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The Internet of (Disconnected) Things
Many SxSW Interactive talks pondered the future of connected devices. What we can address now and how we may bridge the user-experience gap for the future?
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Diving into the intensity that is SxSW Interactive
Drinking from the fire hose is an understatement.
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Can't we all just get along?
Believe it or not, the color and brand of smartphone or laptop someone uses is not an indicator of their worth.
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Deconstructing Fidelity
The more real something looks and feels, the more likely it is that you’ll receive actionable feedback to validate your design or inform your next iteration.
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Something you can't Tweet in 140 words: Personal connection
In the world of sales, nothing is better than picking up a phone or meeting someone in person.
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Innovation? It's on the Bag
A lunchtime decision to brave the midwinter cold led to a lunch that I unsuspectedly evaluated as a new experience.
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What does Spiderman have to do with user experience design?
UX design is maturing and none too soon for the technology challenges and opportunities we face.
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Super Bowl 2015 ads reflect our conflicted era
Want some depression with those Doritos? In a confusing time both socially and economically, advertisers struggle to find the right tone.
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How many people does it take to turn on a light bulb?
"Heads-down time" is invaluable when you're looking for that "light bulb" moment. But then it's time to get out of your own head.
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Six Things to Consider as the Internet of Things Intersects Medical Devices
As the consumer-driven IoT culture, which moves fast and iterates frequently, meets the highly regulated med device industry, designers face new challenges.
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Wearables at CES 2015: Enough with the activity trackers!
At CES 2015, activity trackers were the bandwagon that many companies jumped on. Really? Isn't there something better to do with this technology?
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Game on: The best of the boards
Great board games are designed to foster creativity, collaboration and compromise.
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Dishing it out
Reviewing restaurants provides insight into what makes some businesses thrive while others falter.
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Embracing the Old School
Sometimes we need to embrace our inner Janet Jackson and be the ones in control.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies