Insights & Strategy

Design Insights

Design Strategy

Design

Interaction Design

Constant Contact

<p><em>Delve <a href="https://www.delve.com/news/delve-expands-services-with-digital-acquisition" target="_blank">acquired altr</a>, a digital design and innovation firm, in 2023. altr completed the work below before the acquisition. <a href="https://www.getaltrd.com/" target="_blank">Learn more about altr.</a></em></p>

altr case study editor note

<p>We can help you build seamless experiences with digital strategy and design.</p>

Sector Page: Digital (Text Only)

<h2>Research & Plan</h2>

<p>The market for small and medium sized business email marketing providers has gotten a lot more crowded since Constant Contact first pioneered the industry. But as an established leader, Constant Contact had built a much more robust offering than “just” email marketing. Through its own services and affiliated agencies, Constant Contact was helping its customers become marketers in every sense of the word, but prospective customers weren’t getting the whole story.</p>

Gray 100

<h3>Key Project&nbsp;Methods & Deliverables</h3>
<ul><li>Campaign development</li><li>Messaging development</li><li>Responsive web site design</li><li>Experience brief</li><li>User research</li><li>Collaborative work sessions</li><li>Visual design</li><li>Competitive analysis</li></ul>

<h2>Concept & Test</h2>
<p>Through collaborative work sessions with Constant Contact’s marketing and product teams, customer interviews, and multiple rounds of concepting, Delve developed an evolved, more complete brand proposition for Constant Contact. The new concept pushed beyond the functional capabilities of Constant Contact’s email marketing platform to speak to the Constant Contact’s ability to offer its customers more of a full-service marketing offering.<br></p>

Opt UX Constant Contact

<h2>Design & Deliver</h2>
<p>We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new positioning and elements of the new site design throughout its on and offline advertising.<br></p>

<p><strong>Tap the left/right arrows below to view more images.</strong></p>
<p><br></p>

Slide 1 Constant Contact intro

Cc beauty 01

Cc beauty 03

CC Browser scroll

Opt Pricing Chart

Opt Sign up form

<p><strong>Learn more about&nbsp;<a href="https://www.delve.com/digital" target="_blank">Delve Digital Product Design & Strategy Development</a>&nbsp;services.</strong></p>

SEO Text: Digital Products Sector

Sector Page: Digital

Newsletter Signup: Digital-Physical Product Development (icon visual)

<p><strong>We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new positioning and elements of the new site design throughout its on and offline advertising.</strong><br></p>

Contact Us | General (Like what you see?)

Digital

Home

Case Studies

Constant Contact: Empowering Businesses Beyond Email Marketing

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new positioning and elements of the new site design throughout its on and offline advertising.

We designed a website that could more effectively convert visitors with this differentiated value proposition. Constant Contact leveraged the new…

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

effectively, convert, visitors, differentiated, leveraged, positioning, elements, site, design, website, value, contact, offline, designed, proposition

keywords

https://cms.delve.com/assets/images/case-studies/Constant-Contact/_1200x630_crop_center-center_82_none/cc_beauty_01.jpg?mtime=1706714125

https://linkedin.com/company/delvedesign/

https://www.delve.com/work/constant-contact-empowering-businesses-beyond-email-marketing

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/case-studies/Constant-Contact/_800x418_crop_center-center_82_none/cc_beauty_01.jpg?mtime=1706714125

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"Constant Contact: Empowering Businesses Beyond Email Marketing | Delve"}}

Design an Experience

Think Digital

Privacy Policy

FCOI Policy

Services

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

<p>Vamsee Pamula, Founder/President, Baebies </p>

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

Constant Contact: Empowering Businesses Beyond Email Marketing

Marketing for any business, no matter the size.

Related Case Studies